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CUSTOM AIRBRUSH TANNING

Designed For Your Perfect Shade

Book a Spa Tan
MOBILE TAN REQUEST
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ABOUT THE SHADE RITUAL™

The Shade Ritual™ is a sunless tanning studio offering elevated, custom airbrush tanning services. Each appointment is tailored to your skin tone, your lifestyle, and your desired shade - creating a natural, streak-free tan that feels effortless and looks luminous.

Our philosophy is simple: sun-safe, confidence-boosting color that looks like you, only glowier.

Beyond the studio, The Shade Ritual™ is also home to The Shade Insider™ —offering dedicated memberships for both clients and spray tan professionals. From exclusive client perks and tanning education to professional training, business consulting, and mentorship, there's an insider experience designed to support every stage of your sunless tanning goals.

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EXPLORE THE SHADE INSIDER™ FOR CLIENTS
EXPLORE THE SHADE INSIDER™ FOR ARTISTS
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SUNLESS TANNING SERVICES

  • A personalized 30 minute tanning session with a custom shade formulation, full-body application and naturally enhancing muscle shading.

  •  A fast-developing formula ideal for clients on the go. Rinse sooner – glow sooner.

  • An extended tan allows your custom color to develop fully over 8 hours, allowing flexibility in your day without rinsing right away.

Book a tan

The Ritual

The Ritual

  • A dark red circular badge with a white number 1 in the center.

    Consult

    We start by choosing your ideal shade by assessing undertones, skin type and ideal outcome.

  • A dark maroon circle with the number 2 in white centered inside

    Customize

    A custom airbrush tanning formula is mixed and applied with precision for an even tan outcome.

  • Number three on a dark red circular background with a white numeral three in the center.

    Perfect

    We refine, detail and blend where needed to enhance an even tan.

  • Number 4 inside a dark red circle on a black background.

    Glow

    You leave with a fresh custom tan and simple aftercare steps to extend & protect your results.

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FOR SPRAY TANNING CLIENTS

The Shade Insider™

  • SAVE $60 -*3 month commitment

    • 2 tans a month

    • 2 complimentary upgrades

    • 20% off additional upgrades

    • Free Anti-Aging Add On for your birthday

    • 15% off retail

  • 3 Month Commitment

    • 1 tan a month

    • 1 complimentary upgrade

    • 20% off additional upgrades

    • Free Anti-Aging Add On for your birthday

    • 15% off retail

Become a Shade Insider™ and keep your glow going year-round. This monthly spray tanning membership is designed for clients who love a consistent, natural-looking tan and want priority access, exclusive perks and the best value.

Join Shade Insider™
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Cover page of a training guide titled 'The Shade Ritual' with a focus on spray tan training. Includes three images: one showing a stylist applying spray tan to a model, the second a woman posing in black attire and a striped blazer, and the third a woman measuring a client's arm for spray tanning.

FOR SPRAY TANNING ARTISTS

The Shade Insider™

The Shade Ritual™ isn't just about delivering beautiful tans - it's about empowering others to master the craft and build successful businesses. Through The Shade Insider™, we offer both a comprehensive training course and an ongoing membership designed to support spray tan professionals at every stage of their journey. Learn the fundamentals of custom airbrush tanning - including blending technique, client prep, color theory, and creating a seamless, natural finish every time - while gaining business consulting, mentorship, and strategic guidance to help build, grow, and scale a profitable business.

Whether you're starting a new beauty business, adding a high-demand service to your existing offerings, or looking for continued support as you grow, The Shade Insider™ provides the education, business strategy, and community to help you succeed with confidence.

    • Core techniques of custom airbrush tanning, from skin prep and spray gun handling to shade matching, contouring, and exceptional client care and aftercare.

    • Business strategy

    • Pricing & service offerings

    • Marketing & client acquisition

    • Brand positioning

    • Customer experience

    • Operations & workflows

    • Studio growth

    • Launch planning

    • Retail strategy

    • Business development

CHOOSE YOUR PATH

Shop The Shade Ritual

YOUR SUNLESS TANNING RITUAL, AT HOME

TSR Shop
Sunless Tanning Body Mousse
Sunless Tanning Body Mousse
$38.00

An airy, velvety tanning body mousse that glides on effortlessly for a smooth, even, sun-kissed glow. Fast-absorbing and buildable, it blends seamlessly into the skin for a natural finish that feels as good as it looks. Easy to apply for flawless, streak-free results every time. Increased time = increased tan up to 8 hours. Fast drying, no transfer, non-tacky formula. Suitable for both face and body.

*Packaging may vary from images shown due to ongoing design updates.

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Tanning-Friendly Soap
Tanning-Friendly Soap
$20.00

A gentle cleanse that protects your glow. This pH-balanced, fragrance-free bar soap is crafted to be safe for sunless tans—meaning it cleans without stripping, fading, or patchiness. Rich, skin-loving ingredients leave you soft, hydrated, and prepped for your next ritual. The perfect daily essential to keep your shade smooth, even, and long-lasting.

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Sunless Tanning Lotion
Sunless Tanning Lotion
$25.00

Meet your new glow-to ritual. Our lightweight, hydrating moisturizer is infused with gradual tanning actives to give you a soft, natural-looking bronze—no streaks, no stress, no sun required. Designed to extend the life of your custom airbrush tan and keep skin smooth, nourished, and radiant, it’s the perfect everyday way to stay golden in every season.

*Packaging may vary from images shown due to ongoing design updates.

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Tanning Face Mist
Tanning Face Mist
$20.00

A lightweight tanning face mist designed to deliver a natural, sun-kissed glow while refreshing and hydrating the skin. Effortless, buildable, and beautifully even—this mist fits seamlessly into your daily Shade Ritual.

Enriched with antioxidant-rich jojoba oil to help protect skin from harsh environmental aggressors, while deeply hydrating and smoothing skin. Noncomedogenic and gentle on the skin. Easy to apply. Fast drying, no transfer & non-sticky formula with streak free results. Vegan friendly, paraben free formula & 100% natural DHA actives.

*Packaging may vary from images shown due to ongoing design updates.

Read more →
SHOP NOW
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Weddings, Groups, and Special Events

SPRAY TAN FOR GROUPS

Achieve a flawless, bronzed glow for your entire wedding party or special event with our convenient group spray tan packages.

BOOK A SPECIAL EVENT
the shade ritual brittani zonker

Meet The Founder: Brittani Zonker

Nice to meet you!  I’m Brittani Zonker, founder of The Shade Ritual™.  I have been a Celebrity Spray Tan Artist for 15+ years.  I have earned the trust of big names in the entertainment, sports and bridal industries.

I have a gift of making people feel comfortable, I am extremely detail-oriented and I really enjoy in 1-1 interactions with clients. I love making you all look and feel your best by custom mixing solutions that suit your skin type, skin undertones & your ideal outcome. 


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